Millions of people are now working from home due to Covid-19. According to newspapers like The Guardian, this could lead to a permanent shift towards working from home for many employees once the pandemic is over. Employers are realising the many benefits of working from home, such as higher productivity and savings of over $11,000 per person. Working from home allows employees to spend more time with their families, save money on commuting, live in cheaper rural areas and lower their carbon footprint. As a result of these insights, it’s estimated that 25-30 million US employees will start to work from home regularly over the next 2 years.
This rapidly growing trend means there’s a demand for clothing to wear when working from home. For efficiency and comfort, the majority of home workers tend to wear the same clothes throughout the day. But the day is still divided into different activities. This means there’s a need for clothing that is multifunctional and fulfils different needs at once.
With less occasions to dress up for, one of the major things people are now looking for is comfort. Sales of loungewear, one of the most comfortable clothing categories, have risen significantly since the pandemic started. According to the advertising company Criteo, who analysed 2 billion consumers worldwide, Australia saw a 184% rise in loungewear sales, Korea 80% and Italy 79% respectively.
But comfort isn’t the only thing on people’s minds; with a steep rise in video calls, we also want to remain presentable and feel beautiful. This isn’t only a prerequisite for online meetings, it’s also an important way to boost morale and mental health.
In addition to this, physical exercise is also an important part of the day. The scheduling platform Doodle reported a 100% increase in group meetings booked for virtual-only yoga, dance, exercise, workout, fitness, aerobics and Pilates sessions in March 2020. People are also prioritising fresh air, and time outdoors where they are exercising in parks and gardens. To cater for these activities, we need clothing that’s suitable for wearing both indoors and outdoors. The duality between indoor and outdoor needs means this clothing needs to be hybrid in nature and deliver modular uses throughout the day.
Wearing the same outfit for both sports and our everyday working life means we need our clothing to perform specific functions. For example, we need garments to offer moisture management, along with being resistant to bacteria and odour. If we pop outside to go grocery shopping, it would be great if our garments also offered protection from sudden rain spells or stepping in puddles.
Lastly, when people’s lifestyles force them to spend more time at home, they tend to focus on attractive, comfortable and functional furniture. We envision, along with clothing, a range of new fabrics for interiors that combine stain resistant and water repellent properties engineered with features such as loft, design, and support.
With all this in mind, we have developed a series of materials that fulfil the following important functions:
A) Hybridity
B) Visual Amazement
C) Safety & Protection
D) Health & Wellbeing
Key elements in these material stories are waterproof yarns, Dyneema, heat expansion yarns and anti-bacterial fibers.
On both the single and double jersey materials, we have chosen to explore lighter weight textile versions that are more suitable for mid-layer to outerwear garments when compared to what is currently in the market. On the single jersey this has been achieved by using a coarser gauge of 22gg. On the double jersey, the fabrics have been made on 20gg machinery. This is the finest available range within Santoni’s seamless double jersey technology.
Engineered Hybridity
Top2 Fast, 22GG
Single Jersey - Santoni Shanghai
The work from home lifestyle demands clothing that can deliver several functions at once. This requires a new kind of hybrid material that, for example, is not only waterproof but is also breathable, combining areas that are stretchy with areas that are more rigid.
Engineered Visual Amazement
SMDJ2T, 20GG
Double Jersey - Santoni Shanghai
Working from home shouldn’t mean we have to sacrifice feeling good about how we look. We want our clothing to feel beautiful and look visually amazing, whilst at the same time catering for practical requirements like temperature regulation.
Engineered Protection
SMDJ2T, 20GG
Double Jersey - Santoni Shanghai
We need to feel protected by our clothing, whether it’s being shielded from bad weather or from falls and accidents. Since we’re wearing it all day for every activity, material should be durable and long lasting.
Engineered Well being
SMDJ2T, 20GG
Double Jersey - Santoni Shanghai
To enhance feelings of wellbeing, we need to feel warmth whilst remaining comfortable via thermal regulation. At the same time, the wearer wants to feel beautiful. Since we also want to consider our health, the material should ideally protect us against bacteria.
Photography : Marcos Romano
Concept / Design by : Studio Eva x Carola
Visit Santoni Material Library to find more details.
